Training and Development in Qualitative Methods and Skills

We run training sessions for people within the research, insight and marketing world; researchers, insight commissioners and planners.

Our skills and background lie in 25 years of qualitative research practice running a very successful and innovative research consultancy. Clients have included many of the major global blue chips, largest ad agencies and government departments.

Our training always involves a hands on approach, conducted through workshops and active involvement, learning is cemented through doing.

We offer: 

  • In-house Training for small or large groups in research, advertising or marketing

  • Skills Training based on over three decades of practice in qualitative research. We offer a spectrum of training in approaches and methodologies for management, marketing and insight clients

  • Methods Training - group discussions, depth interviews, F2F, online, ethnography – any and all qualitative approaches

  • Horizon Expanders for mid and senior level researchers: 
    • Language Analysis  
    • Researching Abstract Ideas  
    • The Primacy of Emotion and Behavioural Economics  
    • Circular Questioning, Narrative Approaches and Avoiding ‘Why’

Recent comments from training clients:

" Really useful..loads of new ideas.."

" A great session, everyone was buzzing after.."

" A really well-planned and sensitively led day; a perfect ratio of teaching to facilitated practical experience.."


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